Through our Building Greener Communities Project, we’re thrilled to be supporting The Springfield Project in launching an exciting new campaign to inspire healthier lifestyles and more sustainable habits among staff and service users – Meat-Free Mondays!
What’s Happening?
The Meat-Free Monday campaign will run at Springfield from Monday 9 to Friday 13 June. The aim? To encourage everyone to try – or pledge to try – vegetarian meals each Monday, while learning more about the health and environmental benefits of reducing meat consumption.
🗓 Launch Day, Monday 9 June – Kicking off during the Springfield Staff Away Day, the launch will include:
- A team vegetarian lunch
- Presentations from ecobirmingham and Springfield’s Green Champion Rosalyn
- A hands-on vegetarian cooking session with ChangeKitchen
- A chance to sign the official Meat-Free Monday pledge
🍽 Community Event, Thursday 12 June (1:30–3:00 PM) – We’ll be hosting an Air Fryer Pop-Up at Springfield’s regular Place of Welcome, featuring:
- A live cooking demo (and crispy chickpea snacks to try!)
- Pledge sign-ups for local residents
- Top tips on easy, affordable meat-free meals
📢 Ongoing Engagement
Expect a wave of comms throughout the week, including: local posters/engagement and a series of social media posts exploring themes around food, health, and sustainability.
Follow us on Facebook and Instagram @ecobirmingham and get involved.
Why Meat-Free Mondays Matter
Kam Bola, CEO of ecobirmingham, shares:
“We’re inviting Springfield staff and service users to join us in making one small change: participating in Meat-Free Monday. By choosing plant-based meals just one day a week, you can make a positive impact on your health and the environment. It’s a simple yet powerful way to contribute to a better future.”
The Benefits of Reducing Meat
🌱 For Your Health
Eating less meat – particularly red and processed meat – can help reduce the risk of heart disease, certain cancers, and other chronic health conditions. More plant-based meals mean more fibre, vitamins, and variety in your diet.
🌍 For the Planet
Meat production is resource-intensive and contributes significantly to greenhouse gas emissions, deforestation, and water use. Choosing meat-free meals helps reduce your carbon footprint and supports a more sustainable food system.
Helpful Resources to Get You Started
- 🥦 ecobirmingham’s Guide to Living More Sustainably by Eating Less Meat – packed with practical tips and local veggie/vegan spots to try
- 🍲 Team Recipes – Our Favourite Easy Meat-Free Meals – simple, tasty dishes to try at home
Let’s come together to make a difference—one meal at a time. Whether you’re a committed vegetarian or just curious about cutting back, every small change counts. Share your favourite meat-free recipes or tell us how you’re getting involved using our social channels.
Together, we can build a healthier community and a greener planet.